Análise das influências no processo de decisão de compra de smartphones enre os universitário da Grande Dourados

Abstract

The present study seeks to analyze consumer behavior on the influence of attributes such as brand, price, data processor, among others, in making decisions for the selection of a smartphone device. For this, bibliography revisions were made regarding consumer behavior and decision-making processes. Used as descriptive exploratory research methodology and data were collected through questionnaires, about consumer preferences and your behavior before purchase. The results were tabulated and described for the attributes that have the greatest influence in decision-making of buys of smartphones. In this way, we can say that the study reached their goals, Yes, one can realize that the public takes into account a whole set of attributes, being the brand the most relevant in this decision-making process.