Dificuldades das startups na etapa de desenvolvimento de produtos e serviços: um estudo de caso na aceleradora Living Lab

Abstract

With the increasing competition in the business market, innovative companies emerge willing to offer solutions to problems that have not yet been solved in a practical and active way, these are called startups. The interest of the research on the ecosystem that surrounds the startups has been increasing gradually, therefore this research has the objective of identifying the main obstacle in the stage of product and services development of the startups in Campo Grande, Mato Grosso do Sul, throughout a case study of a local incubator. In order to understand the phenomena that interfere with the development of products and services of such organizations, questionnaires were applied to managers of Mato Grosso do Sul startups. Futhermore, an interview was conducted with each of the managers so as to understand their difficulties in the development of products and services offered by their organizations. Because they are technology-based companies, the main obstacle identified by the research was the absence of skilled labor, lack of knowledge about the development process, followed by the low funding to enter the market and bureaucracy to validate their product or servisse. It is noticed that the entrepreneurs present a lack of knowledge about the processes necessary for the development of products and services. With the results found, the research hopes to help the entrepreneurs Sul-Mato-Grossenses overcome the identified difficulties and thus help in the development of the local economy.