Gestão da diversidade nos bancos listados no guia 150 melhores empresas para se trabalhar no Brasil em 2018

Abstract

Diversity management can be defined as management strategies that identify the characteristics of people, or of a particular group as resources, to enhance and improve the development and performance of the organization. This study aims to verify whether the banks listed in the 22nd Edition of the Best Companies to Work for in Brazil-2018 are actually developing a diversity management model and of which practices and actions is the management composed of. The study is characterized by a qualitative approach. The theoretical reference that was used as a basis for understanding the phenomenon and analyzing the data was collected through the bibliographic research. The research universe consists of three banking organizations: Banco Itaú, Banco Bradesco and Banco do Brasil, which have their agencies in the city of Dourados-MS. The primary data were collected through documentary research in the edition of the best companies to work for, websites and management reports of the organizations. The data were processed through content analysis, from the perspective of Bardin (1997). The result of the study shows that the organizations publish their actions in relation to the practice on diversity, but there is no effective evidence of a certain management model. The companies that most present information on actions, practices and policies on diversity are Banco Itaú and Banco do Brasil, while Banco Bradesco presents little evidence of actions and practices on diversity. When evidencing a diversity management model, the results show that the edition of the best companies to work for in 2018, despite contemplating the people management model of the winning companies, presents only some elements that can serve as evidence for the existence of a diversity management model.