Leitoras de best-sellers: o que determina suas escolhas?

Abstract

This paper reports results from a survey entitled "Readers bestsellers: what determines their choices?'' And a research that had the body of work personal stories of some readers to perform the following activities: three high school students, an academic Pedagogy and another pharmacy, a math teacher, a waitress and a housewife. Despite the different activities, all have an interest in common: a fondness for reading and bestsellers books "self-help''. It is common to hear speeches about the growing disaffection of the people around reading. However, the sales figures of books, especially those intended for young people has increased dramatically. It is clear, from the works listed as top sellers lists published in some weekly magazines, the current reading practices turn to works that are considered part of "literature'' mass. In contrast, in schools, the resistance readings of the works forming part of the canonical tradition has also increased. The main objective was to investigate the reading practices of the respondents, with the larger purpose of understanding the reasons that lead to preference for such books, getting to know the identity of people through their stories about their own lives. For this purpose, as a working method qualitative research with semistructured interviews, recorded and transcribed and analysis of this corpus. Importantly, this research did not seek to make value judgments or discuss about the aesthetic quality of the works cited, however, the focus here was aimed at those who practice these readings, or the player itself and not the work itself. Marcia Abreu, Leyla PerroneMoisés, Stuart Hall, Luiz Costa Lima and Hugo Achugar are among theorists that supported this discussion. The analysis showed that a major reason for these readers prefer the works of "literature mass’’, is language, which presents itself as more current, more simple, making the story more dynamic and better enjoyment.