Um Estudo sobre o estilo feminino de gestão em empresas familiares de Dourados/MS

Abstract

The study investigated the feminine management on the familiar business of Dourados (MS), was guided to indentify these women`s profile, the role exerted by them, how they locate themselves at the company, and identify the families that constitute the companies researched. The research was classified as qualitative and quantitative as evaluation complementary manners, the access to the interviewees was given through indications of businessmen, researchers and marketplace professionals. Through exploratory questionary and semistructured 16 managers were investigated, showing that they cultivate values like honesty, quality and good service. Their desires/dreams are connected to the company, which is seen as a home extension, therefore their collaborators are like family members. Half of the interviewees don’t know how to report the role that they fulfill in the company. They present a leadership style turned to people and are bit oriented to the power, except for specific cases.