Análise das preferências do consumidor de produtos orgânicos e agroecológicos: um estudo de caso na cidade de Dourados/MS

Abstract

Consumer needs are always changing according to consumer preferences that seek to satisfy their personal or group desires. This research demonstrates the profile and consumer preferences related to organic and agroecological products. Agroecology as an industrial logic expanded to the social view of products, creating an aesthetic wrapped around products and packaging, describing health as a social elevation of classes. People are more connected to the internet, which is why information about what, where and when they need to research or buy is segregated. With such information, practically instantaneous, consumers get to know, for example, about the benefits and harms of the products they are going to consume. The object of research seeks to draw a profile of consumption related to organic and agroecological products, highlighting which means within the online environment the consumer seeks information, whether through websites or cell phone applications. The purpose of the research is to analyze consumer preferences for organic and agroecological products, highlighting the criteria for choosing products and identifying which means of communication are most used for shopping online, demonstrating their interest in consuming the products online. question. The research method of the present work was exploratory, in addition to the application of the questionnaire together in the city of Dourados-MS and free answer (self-filled), the Google Forms platform was used, and 210 responses were obtained, of which 169 are residents in Dourados-MS, thus complementing the research sample. According to the answers obtained, the consumption profile was drawn, highlighting the preference for online purchase and the usual viability of applications or websites for the sale of organic and agro-ecological products.