O Papel da liderança na implementação da Associação dos Produtores da Tradicional Linguiça de Maracaju

Abstract

This research aims to understand the role of leadership in the implementation of the Association of Producers of Traditional Sausage Maracaju. For this work we used a qualitative approach. This study characterized as descriptive as to the purposes and the means as a case study. To collect the data used was semi-structured interview. The association currently has ten members of these nine participated in the survey. Data analysis was performed using the method of content analysis. In the analysis of the interviews identified that the association was formed with the intention of obtaining the registration of Geographical Indication which would facilitate trade and ensure product quality. The leader is perceived by the group through their personal characteristics, and emphasized the importance of the leadership process for joining the group, but this much desired union is hindered due to lack of participation in group meetings, which complicates the management of the organization . The relationship between leader and followers is based on respect and trust. After reviewing all categories it was found that the leader plays several roles in order to join the group, organize work, inform and negotiate, seeking to drive the association to the achievement of its objectives, and these roles can be best exploited by the leader as a way to make the process more effective leadership.