http://repositorio.ufgd.edu.br/jspui/handle/prefix/1670 2026-04-07T18:36:05Z 2026-04-07T18:36:05Z Brandão, Leticia da Silva http://repositorio.ufgd.edu.br/jspui/handle/prefix/6795 2026-02-03T04:06:43Z 2025-12-05T00:00:00Z

Título: Desigualdade de gênero no mercado de trabalho brasileiro: uma revisão sistemática sobre liderança e salários Autor(es): Brandão, Leticia da Silva Primeiro Orientador: Antiqueira , Afonso Guilherme Ferreira Egidio Abstract: Gender inequality in the labor market remains a reality marked by wage disparities, low female representation in leadership positions, and a higher concentration of women in precarious occupations. Despite advances in women’s educational attainment and professional participation, cultural and structural factors continue to limit the achievement of equity between men and women. In this context, this study aimed to analyze the factors influencing gender inequality in the labor market through a qualitative Systematic Literature Review (SLR), using the PRISMA protocol as the analytical method. The research was conducted using the SciELO, ScienceDirect, and Google Scholar databases, considering recent publications addressing the participation of men and women in the labor market, with an emphasis on wage inequality, access to leadership positions, labor precariousness, and intersectionalities involving gender, race, and class. The initial search yielded 200 articles, and after applying the inclusion and exclusion criteria, 49 studies were selected as valid for analysis. Data systematization enabled the identification of six thematic categories: gender inequality; female leadership; labor precariousness and intersectionality; gender inequality in academic careers; racial and gender inequalities; and wage inequality. The results indicate that, although there have been advances in inclusion policies and increased female participation across various sectors, deeply rooted structural and cultural barriers continue to hinder women’s career advancement and the achievement of wage equity. Thus, gender inequality in the labor market emerges as the result of multidimensional factors, whose overcoming requires the articulation of public policies, institutional actions, and cultural transformations. Finally, the study highlights the importance of scientific production as a fundamental tool to support the formulation of public policies and organizational practices aimed at promoting gender equity and strengthening female representation in leadership spaces. Editor: Universidade Federal da Grande Dourados Tipo: Trabalho de Conclusão de Curso

2025-12-05T00:00:00Z Sass, Thales Augusto Gabriel http://repositorio.ufgd.edu.br/jspui/handle/prefix/6764 2026-01-15T04:03:39Z 2025-12-10T00:00:00Z

Título: A influência dos chatbots no marketing digital: impactos na experiência do consumidor e na automação do atendimento Autor(es): Sass, Thales Augusto Gabriel Primeiro Orientador: Dutra, Fábio Mascarenhas Abstract: The present study analyzes the impact of the use of artificial intelligence chatbots on digital marketing strategies and customer service, based on a comparative approach between barbershops with and without the adoption of this technology, combined with the perception of the general public. Methodologically, the research is characterized as descriptive and exploratory, adopting both qualitative and quantitative approaches, using semi-structured interviews with managers and a structured questionnaire applied to consumers in order to understand acceptance, satisfaction, and perceptions regarding the use of chatbots in commercial interactions. The results indicate that chatbots are strongly associated with agility, continuous availability, and the optimization of communication processes, contributing positively to customer experience, although challenges related to service humanization and the handling of more complex demands remain. It is concluded that the implementation of chatbots, when aligned with a customer-centered digital marketing strategy, represents a relevant tool for strengthening customer relationships and improving operational efficiency, especially in small service-oriented businesses. Editor: Universidade Federal da Grande Dourados Tipo: Trabalho de Conclusão de Curso

2025-12-10T00:00:00Z Silva , Vanderson Claudino da http://repositorio.ufgd.edu.br/jspui/handle/prefix/6763 2026-01-15T04:02:45Z 2025-12-12T00:00:00Z

Título: Adoção da meritocracia na progressão funcional em uma empresa de máquinas agrícolas Autor(es): Silva , Vanderson Claudino da Primeiro Orientador: Gomes, Narciso Bastos Abstract: This Final Course Project aims to analyze whether the criteria for career progression adopted by a company engaged in the commercialization of agricultural machinery, located in Rio Brilhante (MS), are aligned with the principles of organizational meritocracy. The research is based on the understanding that meritocracy, when applied fairly, transparently, and consistently, constitutes an essential tool for recognizing individual merit and fostering employee development, thereby promoting justice and efficiency in the workplace. The study is characterized as descriptive and qualitative research, based on a case study conducted in a company belonging to the Matra Group. Questionnaires and interviews were applied to ten employees from different hierarchical levels, covering five analytical categories: selection and promotion criteria, equality of opportunity, career management, organizational culture, and talent evaluation system. Data were analyzed using content analysis and descriptive statistical methods, allowing for a comprehensive interpretation of participants’ perceptions. The results indicate that although 70% to 80% of employees recognize the existence of meritocratic practices, the system presents flaws in communication, transparency, and clarity. The equality of opportunity policies are known, but their application is not perceived uniformly among different employee groups. The reward system proved to be the most critical point, with 60% of neutral or negative evaluations, revealing a disconnect between performance and recognition. The results show that the organization demonstrates a meritocratic intention, but it needs consolidated practices to ensure effective equity, transparent feedback from evaluations, and a direct link between individual merit and career progression. Editor: Universidade Federal da Grande Dourados Tipo: Trabalho de Conclusão de Curso

2025-12-12T00:00:00Z Souza , Vinicius de Matos http://repositorio.ufgd.edu.br/jspui/handle/prefix/6761 2026-01-15T04:06:26Z 2025-12-11T00:00:00Z

Título: Adoção do composto de marketing e o alinhamento com os objetivos organizacionais na empresa F Design Autor(es): Souza , Vinicius de Matos Primeiro Orientador: Gomes , Narciso Bastos Abstract: The individual Micro entrepreneur (MEI) is fundamental to Brazil's economic development. To remain competitive, it is essential to utilize tools that keep pace with market changes, and digital marketing serves as a key resource for business success. This study consists of a diagnostic conducted at F Design to evaluate the adoption of the marketing mix and identify areas for improvement. This technical report analyzes the implementation of the marketing mix by F Design—a web design firm—and its alignment with organizational objectives. The study aims to contribute to the economic development of Individual Microentrepreneurs in Brazil. Data was collected through qualitative analysis of interviews conducted with the microentrepreneur using a semi-structured questionnaire. The findings indicate that F Design demonstrates compliance across its 4 Ps, requiring only minor adjustments between theory and practice to further evolve within the market. A critical finding of the diagnostic was the discovery of a legal/structural discrepancy regarding the company’s National Classification of Economic Activities (CNAE) registration; because graphic design is considered an intellectual activity, it does not qualify for MEI status. Additionally, the concept of Promotion was found to be vital for the company, connecting the other Ps and adding value to the brand image. A SWOT analysis identified strengths and areas for growth, signaling strategies to expand the client base. By implementing these actions, F Design can stand out in the market and achieve its goals. For the final recommendations, the study proposes literature-based alternatives to address identified weaknesses, aiming to support the objectives of both the business and the entrepreneur. Editor: Universidade Federal da Grande Dourados Tipo: Trabalho de Conclusão de Curso

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