Estratégias de comunicação da Comissão Pastoral da Terra: uma análise a partir do Dossiê Santa Idalina

Abstract

Having as a starting point 208 documents composing Santa Idalina's portfolio struggle for land, we aim to identify communicative actions in the process of collective organization and resistance of Santa Idalina's Land at Ivinhema city, Mato Grosso do Sul state, in May 1984. We recognize these activities as popular, community-based or alternative communication (MIANI, 2011; PERUZZO, 2008). Applying a Case Study methodology (CHIZOTTI, 2006), we depart from a specific typology (BELLOTTO, 2002) to qualify the documents according to their origin, function, and content, in order to differentiate archives. The documents are organized into: Strategic communication for union formation, Support letters, Rejection letters, Journalism, Official Diocese's communication, Organizational documents, and Popular culture and communication. Then, we proceed to analyse these documents' contents from a dialectic historic methodology, comparing the information and the hypothesis lifted up from the material with oral interviews of the Pastoral Commission of Land's members (Comissão Pastoral da Terra, or CPT) that monitored Santa Idalina's Land struggles. We concluded that the communication activities in the event have popular and community characteristics, in other words, a counter-hegemonic, collective, and identitybased character. This communication is based in processes, marked by personal relations, composing what we consider as an ecology of communications (GONZÁLEZ, 2015), resulting in the awareness of individuals and civil society organizations constructing a network of support. Still, we conclude that CPT's agents contributed with the process of communication mainly by their performance as organic intellectuals (GRAMSCI, 1982), supporting a discourse that translated into consensus of elements of rural culture, popular religiosity, and sociological knowledge about the Brazilian grassroots rural culture. We name this as a Liberation counter hegemonic and teleological discourse, since it questions the established society and states an imaginative moral, traditional, and essentially communitybased community. These anti-capitalist values guide the collective identity of landless individuals, mobilizing social actors of all over the country to express identity to the agenda of land reform in Mato Grosso do Sul.