Criação do conhecimento organizacional: os quatro modos de conversão do conhecimento na Cooperativa Agroindustrial do Vele de Ivinhema - COOPAVIL

Abstract

The aim of this investigation is to verify as occurring modes of knowledge conversion, in the context of Cooperativa Agroindustrial do Vale de Ivinhema Ltda - COOPAVIL, by applying the model of Nonaka and Takeuchi (1997). This is a qualitative research study of and descriptive and explanatory complemented by quantitative data. The survey was conducted with members, managers and directors of the cooperative, located, located in Nova Andradina-MS. To collect data, we used the semistutuctured interview as a research tool, using the same recording and were treated by means of content analysis proposed by Bardin (2011). The main results show that, at the stage of socialization and internalization, the actions and activities of the cooperative for the cooperative, such as "Days Field" and the annual meetings of members, promote group interaction. What fosters the exchange of experience of producers and new learning through observation on properties that have advanced technological production process. Also, the learning by means of information repassed by the technicians of the cooperative, in partnership with AGRAER-MS and OCB-MS, whit the use of reports and stories. In phase of externalization and combination of knowledge, the cooperative members make use of dialogue in informal consultations to directors and managers, but without sharing its vision, what does not favor the development of conceptual knowledge. So as not to record document is technical information as well as do not used computer. It was perceived that the website, as a means of cooperative informational only is cited by managers and directors of the cooperative. Therefore, the four modes of knowledge occur in the cooperative form of unarticulated. What underscores the need to intensify practical activities for integrate the groups because these nurture and aces to information tend to create new knowledge.