Capital social e a fidelização do cooperado: caso da COPASUL, Mato Grosso do Sul

Abstract

The capital has been used with some frequency to explain the social and economic development of communities and cooperation between people. This way, this study aims to investigate the role of social capital for the loyalty cooperate& The research is characterized as descriptive and exploratory of qualitative character, complemented by quantitative data, in other words mixed methods. A case study was conducted through interviews with managers and cooperative people, at the Cooperativa Agricola Sul Matogrossense - Copasul, Navirai/MS. The survey results show that social capital can be acquired through social interactions within and outside of the cooperative and that communities of practice can be important sources for the origin of this capital. The relationships of mist, cooperation and informal norms are the basis for the accumulation of capital in the cooperative organization. The action of the cooperative upright principles as honesty, transparency, reliability, as well as fidelity by the associated producers, it makes the Copasul hold the cooperative group postures. It is asserted that the cooperativism, when performed based on their principles and developed in a planned manner in all its aspects it is presented as a model for creating volume of social capital, and be decisive for the success of the cooperative.