Responsividade na gestão da cadeia de suprimentos: uma análise na agroindústria da cana

Abstract

The analytical structures turned to the agribusiness analysis are important tools for creating value in supply chains from some productive chains. Over the years, agribusiness’ production structure has suffered several changes, as well as on technological developments, new management and knowledge thus requiring new conceptual studies contributions. In this regard, this research uses the concept of supply chain management for the analysis of the sugar and alcohol agroindustry management strategies. The production of chain sugar cane suffered a strong expansion in the state of Mato Grosso do Sul from 2006, by inserting the state among the largest producers of this specialty in Brazil. Considering the great strategic and economic potentials of the agroindustrial activity for the state, this study aimed to identify the responsiveness of the sugarcane supply chain management in the production and sale of sugar and ethanol, through the following specific objectives: (i) review of the literature related to sugar and ethanol productions in Brazil and Mato Grosso do Sul (MS); (ii) exploration of the strategies applied by the mills in destination marketing and production of sugar cane for sugar and ethanol using as reference MS state; (iii) analysis of the responsiveness of the sugar cane supply chain in the allocation of Total Recoverable Sugars (TRS) for the production of sugar and ethanol, considering the historical series of MS state. In order to justify this study, we to built an exploratory and descriptive study aiming to identify any opportunity of value creation in the production chain, to better understand the strategies used for allocation of ATR cane and identify the innovation opportunities. The results showed that the sugarcane chain has good ATR responsiveness to more profitable markets, but once Brazil is the largest producer and exporter of sugar, the country has strongly influenced food prices on the worldwide market. We presented ethanol as the major potential in generating the financial balance of the mills, but if the Brazilian biofuels market had a better regulation, with medium and long-term contracts between mills and distributors, as it happens with energy auction markets, the agribusiness could achieve better financial and operational planning.