Gamificação em uma plataforma de distribuição digital: uma análise do engajamento e percepção dos usuários da região da grande Dourados

Abstract

Gamification is the act of employing game elements (electronic games or board games) in environments that do not have game characteristics. An environment that features gamification elements in some of its services is the digital distribution platform Steam, a virtual store that has an extensive catalog of computer games and other software for possible purchases. The platform gamified tools tend to act directly in front of the user to virtually promote engagement and loyalty, with unique virtual rewards if the user performs certain predetermined tasks. With this in view, the present work analyzed the effectiveness of gamification in the platform in the context of perception and engagement with the academic users residing in the Grande Dourados region. The methodology used for the data collection was a mixed semi-structured questionnaire created in Google Forms and using the likert scale for the measurement of the perception, use, relevance, and satisfaction of the users. Results have shown that users have already participated in certain gamified activities in Steam, however, the platform's most commonly used functionality is their store. The data collection also indicated that users perceive the gamification in the platform as well as its apparent benefits, however, the interest is low in participating in the gamified activities, creating an environment of low relevance for these functionalities within the demographic studied.