Comércio eletrônico: aspectos da sua segurança e do consumidor

Abstract

E-Commerce is an important tool of the Internet, changing the traditional way of buying and selling. It can attract more customers by encompassing greater affordability and gaining global space for sale, so anyone with access to the internet makes them a potential customer. Furtado and Paoliello (2004) affirm that the way of communicating through this trade can generate doubts with the purchase commitment and fear of fraud. With this, this work tries to analyze the perception of the population of Mato Grosso do Sul, focusing on the city of Dourados, regarding the security within the electronic commerce. For this, questionnaires were used with questions that could generate information about the knowledge of this trade by the respondents, divulged online for greater accessibility and convenience. With the data obtained, it was highlighted that security is the main reason for giving up a purchase in a virtual store, but it is not the most interesting factor. The main factor for ecommerce preference over traditional commerce is price.