Simulação gerencial: tomada de decisões no torneio gerencial

Abstract

The management simulation has its origin in board games and Chinese war games. Also known as business games, it presents itself as an important tool for the development of practical management knowledge. It is used as a didactic resource in several scenarios, such as universities and companies that intend to train their employers. The present work aimed to present the application of Production Engineering tools in the decision-making in a management simulation of a commercial company. In addition, the breakdown of each decision in the operational and financial results of the company was discussed, as well as its placement in relation to competitors. In each round of simulation was presented the analyzes and considerations for each decision made and later its impacts and oppotunities of gain. Areas such as Production Planning and Control, Cost Engineering, Economic Engineering, Inventory Management and Capacity Planning were essential for a complete process of company management. The analysis of the simulation provided a deeper understanding of the relationships among production planning, materials management, sales, marketing, work and market indicators. As improvements to the simulated company, the decisions were made to construct new facilities, to apply the cash balance, increase the advertisement to increase the demand and purchase high volume to obtain discount from the suppliers.