Plano de negócios para uma micro cervejaria artesanal em Dourados - MS

Abstract

Beer is the most consumed alcoholic drink on the world and possesses a very large variety of styles and flavors. Nowadays Brazil is the third biggest beer fabricant on the world, being behind of China and United States only. However, the premium market segment – composed by beers fabricated with higher quality inputs and consequently sold for higher prices – is still too little expressive, but as the years passes by, the bigger it gets. It is not different for the case of craft beers – which are not fabricated by automated processes as the big industries do – and the numbers of customers are getting increased, such as the quantity of breweries among the country. Therefore, whilst this market is in activity of expansion, many companies are getting their doors closed within five years of functioning due to bad administration and lack of prepare to interact with the market in a productively way. Thinking about that, there was an intention to create a business plan to a microbrewery in the city of Dourados, Mato Grosso do Sul. This managing tool is fundamental in order to guide the creation of a new company due to the fact of the high micro enterprise’s mortality rate. It is very used to give some direction to all the company’s planning on all the market areas, providing information about marketing, operations, financials, etc. Therefore, this present work has provided the payback time of 4.2 years, the Internal Rate of Return of 6.15% and a Return Over Investment of 110% only. Said that, considering this project’s Hurdle Rate, that was 6.5%, it showed itself as impracticable, since there are many others more secure projects with higher Internal Rate of Return. So, as an alternative, it was identified that there is the need to expand the area of the company’s operation to the whole estate in order to increase the craft beer demand.