O Empreendedorismo e a inovação como mecanismo propulsor nas disciplinas das universidades de ensino

Abstract

Organizations are undergoing an intense process of transformation and to remain in the market it is necessary to raise the level of competitiveness of these companies, requiring the adoption of strategies that stimulate innovation. This study aimed to analyze the perception of the students of the Federal University of Grande Dourados (UFGD), who attended the course of Entrepreneurship and Innovation, about the Design Thinking method. The research has a qualitative character and the data were collected through a questionnaire applied to the students of Business Administration, Accounting, Computer Engineering, Energy Engineering, Production Engineering, Environmental Management and Information Systems who attended the course in 2017 to 2019. The theoretical framework dealt with Design Thinking, Entrepreneurship and Innovation and Agile Project Management. Among the survey results, note that some students already know Design Thinking before taking a course, due to the need to use a project management method, especially technology students who use software development methods. Most students recognized the possibility of obtaining creative and innovative ideas through the method. Through research, it is possible to conclude that the discipline of Entrepreneurship and Innovation helps in forming an entrepreneurial profile of students through learning Design Thinking and that academics realize the benefits of learning the method to succeed in their professional careers, in project management and structuring a business.