Uso de ferramentas estratégicas em um sindicato patronal

Abstract

The employers' union is considered a third sector entity by the nature of activities aimed at collective benefit. Through globalized scenarios, institutions use strategic planning to excel at this scenario. In this logic, the strategy called “Blue Ocean” makes it possible to visualize inductive methods for the generation of value to the customer, through the exploration of unexplored spaces or unobserved perspectives. Thus, this research aimed to analyze the main activities of the trade union employer of the city of Dourados, in order to identify the alignment of activities with the strategic tools aimed at the development of local commerce. For this, the qualitative research method was used, with participation of the researcher in the entity's routine. The results identified as the main trade union strategy the approval of agreements for trade operation. Besides showing that the strategic plans of Fecomércio and CNC do not cover the union base.