Um Olhar sobre o mercado de luxo chinês: o caso da joalheria Chow Tai Fook

Abstract

With the aim of presenting to the reader an overview of the international market of jewelry under a postcolonialist bias and also a historical economic panorama of China, the first chapter of this work seeks to show an introduction to the jewelry production chain, to present the aspects of the international market scenario of these pieces and also present examples of existing large jewelery stores. The second chapter presents an opinion on China's economic evolution through a historical bias and an introduction to the luxury-oriented financial market, and finally, the third and final chapter presents the object of study of this work, the history and highlights of the jewelry Chow Tai Fook.