A Importância da inovação e do modelo orientado para as exportações no projeto de desenvolvimento japonês: uma análise a partir do caso Toyota

Abstract

The purpose of this paper is to introduce the process of recovery of the Japanese industrial development, especially through the automotive industry that was able to compete with the European and North American companies, raising Japanese brands to the status of international leaders. It will be introduced how the economic strengthening occurred, supported by the Japanese state through large industrial conglomerates, responsible for fostering large productive chains internally and for large investments in R&D to overcome Asian industrial backwardness. Toyota appears as a symbol of that moment, triggering a process of productive restructuring, later called toyotism, creating a new paradigm of investments in knowledge and technology applied to the automobile industry and taken to other industrial sectors.