Comércio eletrônico versus lojas físicas: uma análise do perfil dos consumidores do município de Dourados – MS

Abstract

Faced with the rapid growth of the media and technology since the 1970s, the market is a new form of commerce. This new type of business has turned into consumer attire and preferences that adapt to the new form of commerce. The present study sought to analyze the purchasing profile and the determinants that influence the consumers of the city of Dourados - MS, through a field survey with 384 participants and application of the logit econometric model. After a descriptive analysis of the data, there was an increase of 58% in the interviewees and 63.4% of the interviewees who conducted the survey online. However, it is not any personal data provider. Citizens who made online purchases accounted for 79% of the respondents, had some purchases a year, mostly clothing and electronics purchases. The motivating factors for the use of this type of product are the price, the convenience, the practicality and the variety of products, since the demotivators were the deadline and the lack of physical-professional contact with the product. In addition, the descriptive analysis of the data also led to an application of the logistic regression econometric model, where the variables that are statistically verified were civil status, income and schooling. You can be warned in 18.72% of the probability of having made the purchase online, from R $ 1,000.00 to R $ 2,000.00 increased by 9.72% and higher education completed by 18.31%. With the results obtained it can become more free to generate some distrust for some people.