Inovação pelo Design Thinking no contexto de unidades de informação: o caso da Biblioteca Central da UFGD

Abstract

The academic libraries are reinventing themselves to attract their users, currently classified, in the literature, as digital natives. The traditional services are not enough anymore to retain their public. It’s necessary to understand which are the needs of digital natives generation have. This way it will be possible to offer services that make sense to these users. Starting from this premise the research aimed to apply the use of an innovative approach based on collaboration, empathy and experimentation, named design thinking. The Design Thinking had been used to various libraries of different regions of the world to be considered an efficient alternative that objectives to work with financial, human and technological resources that are compatible to the available possibilities to the organizations. As objective, the study sought to understand in which way the approach could be used in the UFGD Central Library innovation process. It’s characterized as a study of case because it focus specifically in the cited institution. Data colection process had been done throught triangulation of data obtained from many information sources, being the focus group, the questionnaire and the design thinking itself. As results, after the identification of the users' desires and information needs, it had been presented the proposal of creating a rest spot for the academics. The prototype had been validated and the changes realized. Therefore it could be said that the use of the Design Thinking approach on the Central Library of UFGD is a viable innovation process in information services.