Responsabilidade social corporativa e empresarial: uma revisão sistemática da literatura

Abstract

The present work Developed a study of Motivating factors of Practice and divulgation of corporate social and business responsibility, in order to show the criterion of importance Applied to implantation of social responsibllity by the business sector. For the development of work and achievement of results the methodology used was the systematic literature review In which the first search of articles by including the keyword “Social Responsibllity “ and inclusion of keyword “Environmental and Environmentally” 195 articles were identified.Then were used inclusion criteria of inclusion exclusion related to the studied period In which they were identified 162 articles being made a classification of articles by area of social responsibility where seven areas were established: Government, education, health, marketing, society, environment and business. According to the objective of the work that is intended to portray corporate social and bussines responsibility, it was conducted an exclusion of 71 articles that did not fit directly to the corporate area in social responsibility, totalizing for study 91 articles. Through a careful analysis of the articles searched, the data obtained were presented By means of tables and figures, being that, in addition to this demonstration were used the Software Ucinet for visualization of the relationship network among articles and the seven areas of social responsibility, in addition to NVivo software used to demonstrate through a cloud, the most used words in the analyzed 91 articles. Through this analysis it was concluded that there are several factors that influence the implementation and divulgation of social responsibility by the company, most of which is due to legal or strategic factors evidencing that the practice and divulgation of social responsibility by companies Is justified by the search of benefits or processes of Exchange - An attitude socially responsible for an economic or legal benefit.