A Influência do marketing digital nos bares de Dourados

Abstract

Marketing is a fundamental tool for the success of any organization, it is fundamental to know the market, delineate its public and understand its needs, desires and buying influence. As defined by Kotler and Armstrong (2007), the main concept behind marketing and indeed as human needs. With the technological changes and evolution of the media, as people have had their needs transformed, the modern consumer tends to seek information about a product. More information about a product and closer the connection between business and consumer, the greater the likelihood of the individual making a purchase. For this reason it is necessary that as companies diversify their marketing channels in order to meet this new profile of consumption, which shows great possibility of growth. This work takes into account these variables seeks to expose the reader a consumer perception regarding the use of digital marketing by establishments, noting that the vast majority of consumers follow as social networks, the higher the Facebook of companies to know about information and Facilities, considering these as important or very important when choosing which bar to attend. It was also observed a perception of the entrepreneurs, who opted for the exclusive use of digital media as the marketing tool, focusing mainly on not using social networks, which presents as main advantage in the proximity to the consumer.