A Relação do endomarketing com o comprometimento organizacional: estudo em uma empresa de serviços estéticos

Abstract

This paper presents the theme internal marketing and its contribution to the organizational commitment, we seek to highlight the importance of motivating, stimulating, interact, qualify and therefore compromise the internal customers, or employees, so that they can provide services that meets the external customers. For this, we conducted a case study within the company X, located in the region. The case study presented search context of practical application of the internal marketing actions with the result of the commitment. It was applied questionnaires in ten employees with information to support for the proposals submitted. Overall, the survey sought to determine whether the application of internal marketing allows employees within the company incorporating a commitment to it, and as a result it was possible to build a company profile, and how employees are allowed within the company. The analysis provided a new view of how the proper use of the tools within the people management universe, can leverage the company's results.