O Perfil dos empreendedores em franquias no setor alimentício no município de Dourados/MS

Abstract

The research on the profile of franchisees entrepreneurs in the food sector in the city of Dourados - MS, qualitative descriptive study, the sample was probabilistic and random being reached approximately 82% of franchisees, was done using the instrument developed by Miner (1998), adapted by the author and supervisor of this research, the questionnaire with open and closed questions was used according the closed instrument of Miner (1998), which was promptly answered personally by franchisees entrepreneurs. The general objective of this study is to identify and profile the franchisees entrepreneurs in the food sector of the city of Dourados – MS, and confronts them with the results obtained by the research of Miner (1998) and Vieira (2003). The results found by Miner (1998) were different from those found in this study, the research Miner (1998), the predominant profile was the profile authentic manager or profile super salesperson, this research was leading the realizer profile 36%, 22% super salesperson, 7% authentic manager, 7% idea generator, 7% complex profile in each of the four combinations that were: realizer and super salesperson, realizer and ideas generator, super salesperson and authentic manager, super salesperson and Ideas generator, identical to the results achieved in the research Vieira (2003), where the more found realizer profile was 34% and 24% super salesperson. Regarding the profile of the respondents was assessed a preponderance of females being represented by 79% of respondents.