Proposta de metodologia para avaliação da qualidade no relacionamento ao cliente

Abstract

To stay in the competitive market, companies must not only serve their clients, they have to serve them well, or better, charm them. The requirement of the current market requires the entrepreneur a more valuable attention to your consumer, viewing it as paramount in the buying process. The technologies, the government's actions and the quality are great indicators, but the soul of every business is the customer. This project aims to incorporate the relationship with the client as part of the strategic planning the implementation of a furniture company, reflecting, questioning and proposing changes on key issues of quality of care. For this, it was proposed a questionnaire for assessment of care. The research is classified as qualitative considering a dynamic relationship with reality, making it possible to survey hypothesis of improvements in customer relationship and good practices with the consumer.