Estudo de viabilidade: o caso de uma academia de ginástica

Abstract

This work aims to analyze the economic feasibility of investing in a health club. For this, we first performed a market research that allowed the choice of marketing strategies of service, price, place and promotion. We gathered all the resources needed and the demand projection for the service based on a historical data of a real health club using the Monte Carlo Method of simulation. With these data, we developed investment structures, costs and expenses and simulated accounting structures Income Statement of the Period (ISP) and cash flows for a period of five years. The obtained data on cash flow were evaluated by using the tools Net Present Value (NPV), Internal Rate Return (IRR), Discounted Payback, Index of Benefit / cost (IBC) Additional Return on Investment (ARI). For the company has been done the option for the young and adults market segment and she will offer the services of weights and aerobic activities in step classes, jump, gym located and rhythms and is situated at Rua Marcelino Pires n. 453. The monthly value was determined based on the concurrence in R$80,00. For promotion, the company will make use of advertising in newspapers, local radio and social networking sites and will offer the physical assessments free to customers like sales promotion. With the data collected, the financial statements and developed analysis tools calculated was possible to conclude that the project is economically viable.