Gerenciamento da prevenção de perdas em supermercados de Dourados (MS)

Abstract

Increased competition and competitiveness among enterprises has increased considerably over the years, coupled to the sophistication of this business techniques and strategies employed by themselves have also figured out how practices to increase competitive advantage and achieving new markets. In the retail industry is no different, as with the increasing demand and the increasing purchasing power of the people can be observed the increasing competition and consequently the increase in administrative practices that distinguish companies, thus causing more prepared remain on the market. The retail supermarket, by your time, after the creation of the new store formats had some increase in the complexity of administration , considering that there was, in many cases, a significant increase in the mix of products and therefore the demand of control and organization of these. The loss prevention emerges as an administrative tool to assist managers of supermarket organizations to reduce their number of losses, since with increased competition, companies need to find mechanisms to increase their profits, so, reducing losses operational breakdowns and presents itself as a new strategy. Inevitably, in supermarkets, where there are a lot of products, there is a considerable number of losses, either expired products or lack of proper administration. The role of the manager seeking to reduce these rates, this way preventing loss emerges as an important strategy for increasing profitability and competitive advantage.