A Percepção dos profissionais da área de vendas de insumos agricolas na região de Dourados - MS sobre a utilização do marketing pessoal como parte do desenvolvimento da gestão profissional

Abstract

Personal marketing is a more specific strategy used by individuals seeking to operate successfully in a market increasingly competitive. Knowledge and skills are acquired and implemented at your service, aimed at career development and the improvement in their quality of life. From the knowledge of these concepts, it adapts the marketing techniques for personal use, becoming aware that these actions can make a big difference in your life. Although this theme is easily accessible, either by abundant bibliography or the large number of existing courses, yet it is believed that a small portion of professionals apply these techniques correctly and consciously. Considering that the agricultural sector is responsible for much of the Brazilian GDP, according to the IBGE sense 2012, Golden / MS is like the 27th municipality in agricultural economics, corresponding to 0.3% of the national value, and therefore, this is a sector of the very competitive economy, workers involved in it must stand out from the others may use it for the above related techniques. With all this work will generally intended to identify through questionnaires the perception of agricultural inputs sellers of this region as the use of personal marketing as career growth and personal tool.