Cultura organizacional: uma análise de construção e manutenção da cultura em uma cooperativa de crédito

Abstract

This research aims to analyze the procedures regarding the construction and maintenance of the organizational culture of a credit union in the city of Dourados - MS. The goal is to identify the elements of the process of building a culture and analyze what are the traits and practices adopted by staff to maintain it. The theoretical framework presents an approach of concepts of culture in organizations, pointing the first anthropological definitions and understanding that the administration of the area brings on the subject, in addition, there is a description of cooperatives, especially credit, and how culture is crafted within these types of organizations. To prepare this project, a field research through the ethnographic method was performed, in which the researcher will be part of researched field and adopt a journal to record all the points to consider relevant to construction work. In the methodological procedures used were as follows: literature on the subject, qualitative research with application of the ethnographic method, data collection technique was through the creation of a diary and analyzes were performed from the interpretation of the data. This stage of the work provided the conditions for reaching the final result of the research, noting that culture is built and developed through the action of all participants in the organization and the social relations within the internal environment give the necessary support to this culture, which may be transmitted, modified over time.