Perfil dos consumidores de smartphones: atributos decisivos na compra de smartphones

Abstract

This work is the result of a study on the attributes decisive when purchasing smartphones, their realization aimed to list the attributes most preferred by consumers in the choice for a smartphone device among a plethora of options, prices, brands, models and other differentials product attributes. Were raised to the information about consumer preferences on the attributes and data on the population surveyed to arrive at a profile of these consumers. What is considered important for the development of marketing promotions in corporate sales projection for this type of product or any other that is necessary to check the profile of likely consumers. Was used as a quantitative research methodology, exploratory and descriptive, which included a survey data, conducted using questionnaires, so that all results were described reaching relevant attributes for consumers when choosing a handset. Concluding that the brand attribute over all the other attributes surveyed, such as price, design and operating system, the Samsung brand has a high rate of consumers registered in the survey. And has also found that the profile of consumers is in the range 22-25 years old, mostly male, students, singles with an income of two minimum wages.