O Composto de marketing no setor público: um levantamento acerca da utilização de suas ferramentas na prefeitura municipal de Caarapó/MS

Abstract

The study aimed to analyze the perception of municipal and citizens caarapoenses regarding the use of the tools of the marketing mix, also known as the marketing mix, or just 4 P's, the City of Caarapó / MS - Brazil. This is a descriptive study with qualitative methods and data were obtained through a questionnaire containing objective questions on the proposed topic, applied to two selected server groups according to their position within the organization and the public citizens of the municipality of Caarapó / MS. Thus, we sought to identify the perceptions of respondents in order to identify how the tools of the marketing mix are used for customer satisfaction-user and also in fundraising for the better functioning of the public organization.