Razões para ultilização de aplicativos de transporte na cidade de Dourados - MS

Abstract

The collaborative economy is based on the exchange or sharing of the sale of goods and services, which currently makes use of technology, platforms and applications to quickly connect people who have a common interest, such as getting around. The objective of this study was to identify the consumer behavior of individual private transportation offered by smartphone applications in the city of Dourados-MS. The necessary data for the elaboration of this work were collected through a questionnaire, using the survey method, which is characterized by the use of structured questionnaires, which have previous answer options. The quality of services provided by application drivers, in general, was rated by most users as "Good" or "Excellent". Aspects related to the behavior of drivers, such as “driving and driving the vehicle”, “kindness and empathy for drivers”, “suggestion of possible routes”, “ability to solve traffic problems” and “punctuality” were classified as “good” by most respondents. The “helpfulness of the driver in actions”, such as the kindness to open the trunk, load the bags, assist in boarding and disembarking was classified by most users as “regular”. It was concluded that they can capture their behavior through the user, both by searching for information and possible discounts through the app's own notifications, which in the virtual era has become essential, since most of the younger people have their circle of friendship through the Internet. With regard to internal and external factors, it can be seen that the interviewees, being mostly young, suffer a great influence from information coming from social networks, tending to seek information and make decisions by choosing an application through what brands inject in the media social.