Grau de importância atribuído ao marketing pessoal para a empregabilidade pelos universitários de administração

Abstract

The objective of this study was to verify the degree of importance that university students from the administration course attribute to personal marketing for their employability. Personal marketing are strategically planned actions that facilitate the achievement of personal and professional success. As for its nature, it is a quantitative study supported by exploratory, descriptive and bibliographical research to survey the theoretical basis. As a data collection instrument, a form with multiple choice closed questions was used, containing questions to identify the social and professional profile of the students, the level of knowledge about personal marketing and the degree of importance attributed to personal marketing. The survey form was sent to all university students regularly enrolled in the 2021 academic semester in the administration course at UFGD, resulting in 60 respondents. Data received quantitative treatment. The result of the study shows, on a scale from one to four, that the predominant mean of importance was 3.69 in which, for university students, personal marketing is evaluated as important for employability. The results show that personal marketing has significant importance attributed by university students, especially to those who are veterans and are completing their course and freshmen who entered the course in 2021. The study also showed that there is a need for greater knowledge of a significant portion of university students about personal marketing, as well as a gap that highlights the need for the course to deal transversally or in a disciplinary manner with this variable in the course.