O Consumo sustentável em tempos de pandemia: a perspectiva da UFGD

Abstract

The new coronavirus, COVID-19 has considerably affected the lives of a large majority of the population, in some cases altering their well-being, level of satisfaction, happiness, anxiety, sadness and depression; as a result of this change, there are also changes in consumer behavior. It is known that the decision to consume is interconnected to several factors that influence the consumer in the act of purchase, therefore, the objective of this study is to identify whether, due to the influence of the pandemic, there were changes in consumer behavior in relation to sustainable consumption; the research target being people who study and/or work at the Federal University of Grande Dourados (UFGD). An exploratory case study was carried out, with a quantitative method, with data collection carried out through a questionnaire with closed questions, thus being able to identify whether there was an awareness of a more sustainable consumption. The results point to a more conscious/sustainable consumption, motivated by the COVID-19 pandemic.