O Impacto da mídia digital no comportamento dos consumidores de produtos das pequenas empresas no município de Dourados – MS

Abstract

personal and more virtual, stimulating the desire to buy. So the objective of this work is to evaluate how advertising through social networks OR DIGITAL MEDIA has influenced the consumer about acquisition or not of salable products and how the entrepreneurs began to respond to such a change in behavior of customers. This work used exploratory documentary research and field research. A focused questionnaire was developed. in the behavioral analysis of the digital entrepreneur and consumer of Dourados/MS, through NetForms. 151 were returned responses from consumers and 36 responses from the group of entrepreneurs. Digital media, as objects of analysis, provide the possibility and reach more and more niches comprehensive for local businesses, providing opportunities for the growth of companies. The clothing and apparel sector is what attracts the most Golden consumers for the digital platforms of marketing of products and services.