Os Benefícios do atacarejo na decisão de compra dos estudantes da Universidade Federal da Grande Dourados

Abstract

The research was developed at FACE - Faculty of Administration, Accounting and Economics in the city of Dourados -MS, with the theme: Atacarejo - from the perspective of students at UFGD-Federal University of Grande Dourados. The bibliographic survey, as well as the questionnaire applied to the students, pointed out the main factors that influence and guide the choice of cash-and-carry instead of traditional wholesale. The wholesaler allows the wholesaler to sell to retailers and final consumers, as examples students, a quality product and better price. Thus, the topics covered in the research are the distribution channels used, the definitions of the terms retail, wholesale and cash-and-carry. Keeping as a starting point the students and exploring the cash-and-carry reality, developing the theme, addressing the reasons that lead cash-and-carry stores to seek the final consumer directly through the most effective distribution channels. In conclusion, students choose to make their purchases in cashand-carry establishments, as they offer the best cost/benefit ratio for a self-service service, aiming at quality.