Estudo da estratégia adotada por instituição financeira considerando os fatores de análise interna e externa

Abstract

Strategies are actions planned by public and private organizations, with and without profit that can be taken or not, and are intended to achieve the so-called competitive advantage. Cooperatives, like other organizations, need to plan and implement strategies due to changes in environments that constantly occur. There are several ways these can be formulated. The market undergoes constant changes that influence the organization with exposure to various external and internal factors. Due to their complexity and scope, these factors make it difficult for organizations to build strategies, including financial institutions. This course conclusion work analyzed the situation of a credit cooperative operating nationwide, but only in relation to the branch in Dourados and region, considering its expansion strategy. The result obtained indicates that the institution in Dourados currently has as its main focus, the cooperative and the dissemination of the cooperative culture, with the objective of leveraging the cooperative and growth within the cooperative's area of operation, always maintaining a differentiated and agile service. In the process of external analysis of this cooperative, it was noticed that the factors that currently impact the most on the formulation are economic and social factors, and in the internal analysis process the factors that most impact on the formulation are training with training and qualification in products and services.