Um Estudo sobre o empreendedorismo materno na cidade de Dourados/MS

Abstract

The job market is not prepared for the evolution of women, especially in the way motherhood is impacting their career decisions. For this reason and others presented in this study, mothers are choosing to open their own business in search of professional satisfaction and the freedom that entrepreneurship offers in the difficult task of reconciling children and work. In this sense, this work addresses maternal entrepreneurship in the city of Dourados-MS, considering from the characteristics of entrepreneurial mothers, the particularities of these mothers' businesses, why they became entrepreneurs, when they became entrepreneurs and the fact that they became mothers had influence in the business. The objective of this research was to identify the difficulties experienced by maternal entrepreneurs from Rede Mãe Empreender (RME) in Dourados-MS, enabling to help the local government in the creation of incentive and support policies for the development of these enterprises. Therefore, a descriptive and exploratory research was carried out, using the case study and the survey technique. A structured questionnaire was applied to the 25 (twenty-five) entrepreneurial mothers of the Network in September 2021, sent to respondents via the internet, using the Google Forms tool. As a result, similarities were found between the characteristics of entrepreneurial mothers in the city of Dourados-MS and mothers participating in research at national and global levels, such as surveys carried out by Rede Mulher Empreendedora - RME (national entity) and by Global Entrepreneurship Monitor - GEM, where it was possible to obtain characteristics such as the representation of the entrepreneurial mother who is part of the network as being 35 years old, being married or in a stable relationship, having a child and having completed higher education. Still, as for their business, it was found that most have between 3 and 6 years of existence, and that they chose entrepreneurship after motherhood to reconcile work and family and have a better quality of life., confirming that this new format of entrepreneurship is solid and here to stay. Mothers aspire to better living conditions for themselves, their children and their families, with the desire to belong and to integrate into an economically active and productive society on a permanent basis.