Empreendendo na crise: uma análise sobre os impactos econômicos da pandemia nos restaurantes de Dourados/MS

Abstract

Entrepreneurship consists of renewing situations and businesses and even creating opportunities, thus making it possible to change crisis scenarios. Crises are variables that determine a large part of the flow of a business, the crisis resulting from COVID-19 required managers to take an urgent position. Restaurants that make up a large part of the structure of the local economy were one of the most affected in this period. The sector encompassed one million businesses and generated six million jobs throughout Brazil, currently representing 2.7% of the national GDP. The research analyzed the economic impacts resulting from COVID19 in restaurants in Dourados/MS, as well as the changes made by managers through changes in the consumer profile in the period from 2020 to 2021. The exploratory analysis consisted of questionnaires applied with restaurant managers associated with Abrasel in Dourados, the consumers interviewed were students from FACE, from the Federal University of Grande Dourados. In the initial survey, it was identified that 70% of managers agree that there were changes in the consumer profile as an increase in the demand for delivery, while the survey of consumers identified an increase of about 425% between the use of services before and during the pandemic. The sector had to adapt to the new isolation standards and municipal and state decrees regarding opening hours. Thus, innovation and investment in delivery services can be considered essential items for the survival and leverage of the sector.