A Influência da gamificação no uso de bicicletas entre integrantes de um grupo de ciclistas de Dourados-MS

Abstract

The search for improvements in quality of life, changes in routine or even pure entertainment, fun or leisure has brought people closer to the practice of sports. In this scenario, many recent technologies, especially electronic devices and apps, have been offering facilities and forms of encouragement/engagement of their users in the desired sports practice, a procedure that receives its name in the current literature on gamification. In this regard, the present study aims to assess - through the perception of users - the influence of gamified resources made available by the Strava pedaling registration application on the engagement and direction during sport practice by a group of cyclists of the city Dourados - MS. The research universe consisted of a total of 90 cyclists interviewed through a Google Forms questionnaire that aimed to provide elements for a qualitative analysis, based on the answers provided, on the level of engagement/influence that the recording app exerts in the sports practice (cycling) of the participants. For the computation of the data, graphics generation resources provided by Google Forms were used, which allowed the visualization at a quantitative level of the answers for their subsequent qualitative analysis. The results of this analysis show that the majority of those who use the Strava app realize the gamified resources dedicated to the engagement, encouragement and improvement of their sports practices, in addition to making intense use of these resources and evaluating their influence as essentially positive for progression individual and collective of the cycling community.