Economia cultural e criativa: uma forma de desenvolvimento econômico e social através da geração de emprego e renda em 2019

Abstract

The present work seeks to present the cultural and creative sector as it has been discussed in the world and in Brazil. Accordingly, how this industry can contribute to economic and social development through the generation of employment and income. For this purpose, Brazilian states and regions were analyzed with analyzes of people employed in the creative cultural sector and average remuneration, stratified by age group, race and color groups, and level of education. With data taken from the PNAD-Continua for the year 2019 from the Brazilian Institute of Geography and Statistics, we sought to perform descriptive and statistical analyzes using Moran's I and spatial maps. Some results were found, such as the fact that the creative cultural economic sector employs 5.8% of the Brazilian workforce, in the reference week. And the average salary for people who had higher education was R$4.064,57. Thus, it was possible to make a brief overview of the sector in Brazil, which can be further explored as a tool to aid in decision-making, by governments and private sector agents.