Inovação em serviços: uma análise em padarias em tempo de pandemia

Abstract

The COVID-19 pandemic has spread with alarming speed, infected millions of people and brought economic activity to near market standstill os countries around the world imposed severe restrictions on movement to halt the spread of the virus. As health and human costs increased, the economic damage to small and medium businesses, and entrepreneurs, was evident and represented the biggest economic crisis the world has faced in decades. Many micro and small businesses in Brazil faced a similar challenge to home-based, as the corona virus shook much of the local economy and consumers stayed at home to reduce the spread of the virus. To survive in the market, business owners had to adapt to prevailing biosecurity protocols and looked for creative ways to change their service delivery models. It is emphasized that many small companies went bankrupt and others that survived, studied plans to use the innovations, adopted during the pandemic, to generate revenue and new market opportunities, as the economy recovers. In this context, the present work aims to analyze the innovations in services in bakeries in the face of the challenges imposed by the Covid-19 pandemic. For this, documentary research will be carried out.