Os Desafios do mercado brasileiro de vestuário frente a pandemia de COVID-19

Abstract

The clothing market is one of the most economically dynamic in the world and has grown exponentially in recent years. Constant technological advances are forcing companies, whether industries or retailers, to improve products and processes so quickly that they can stay ahead of the market and consumers’ purchasing decisions. From this context, the general objective of the work was to analysis the textile sector, more specifically the production of clothing and accessories as a proxy for the fashion market, seeking to identify the relationship between production and price variations and changes in the market. Production standard after the start of the covid-19 pandemic. The supply equation of the textile sector was estimated via ordinary least squares (OLS) and also using the two-stage least squares instrumental variables' estimator (MQ2E), for the period from January 2015 to July 2022. The results indicate that the pandemic changed the production standard in the sector significantly, indicating an average reduction of around 47%. The price elasticity proved to be elastic, indicating a response of greater magnitude in production as a result of changes in price.