Empreendedorismo feminino como forma de inserção no mercado de trabalho: o caso da Associação de Arte e Artesanato Vale da Esperança

Abstract

The present study aimed to analyze the impact of female entrepreneurship in the work performed by the artisans of the Vale da Esperança Art and Craftsmanship Association (Associação de Arte e Artesanato Vale da Esperança - AAAVE, in portuguese) in the city of Caarapó, Mato Grosso do Sul, as to identify the main difficulties encountered by the artisans to produce and market the products. Through the data collected in the bibliographic research on entrepreneurship and handcrafts, one can perceive the importance of handicrafts for the local culture and also as a social activity that allows the development of a community and its individuals, and is also a local tourist attraction. The qualitative research method was used, where it was possible to explore the reality of the association, and later analyzed and interpreted in textual format. The lack of financial resources and the difficulty of marketing the products are a great challenge for those who try to survive on handicrafts, often being necessary another source of income. It is concluded that the activities developed by AAAVE provided people in the community with new techniques in relation to handicraft production and has been making an impact on the lives of many people, but the lack of investment still limits the production and individual and community growth.