O Mercado de roupas de segunda-mão em Dourados-MS: um olhar geográfico sobre os brechós

Abstract

This work has as main object of research the spatialization of thrift stores in Dourados-MS. In short, they are used clothing sales establishments, which since their inception have been rooted in fashion production chains, in the world, and in Brazil, so that we seek to look beyond the imaginary of appearances and find in this sector other perspectives that structure the market in Dourados-MS. As a general objective of the work, we seek to understand the relationships between fashion, commerce, industrialization and society, conducting a survey on the dynamics of the second-hand clothing market in Dourados-MS, through the spheres of spatialization and consumer profile. In the search for explanations to understand the relationships (and contradictions) that surround the used clothing market, we found in the theory of (two) circuits of the urban economy proposed by the Brazilian geographer Milton Santos, a theoretical framework that supported the categorization of the material reality of thrift stores in DouradosMS. Santos' theory (2008 [1979]) analyzes the dynamics of cities considering the interaction between the so-called economic circuits, upper and lower. The research allowed the construction of a spatialization of thrift stores in Dourados. From the data collected between 1980 and May 2022, 89 enterprises aimed at the second-hand market in Dourados-MS were identified, among which 44 were active until May 2022. In the two consumer profile surveys it is possible to find many similarities : the majority are young women, aged between 20-25, with access to higher education. Still, it was found to be a qualified public that favors their choices based on the cost-benefit ratio, but also on issues that touch on sustainable consumption. We seek to give visibility to an activity of the lower circuit that has grown on the basis of the discourse of conscious consumption and reuse, but which in the Temer and Bolsonaro governments is related to the impoverishment of the Brazilian population.