As Representações sobre a mulher na revista Jornal das Moças nos anos dourados

Abstract

This dissertation analyzed the representation of women in the magazine Jornal das Moças in the 1950, based on studies of Cultural History and using the contexto of the History of Women. The periodical press was a very eficiente way of studying the condition of women, in view of its high acceptance by the Reading public, the newspaper in question was called a magazine made for women at home, although, according to the research, it is possible understand that the magazine was composed and written mostly by men, according to their ideals and expectations, which ended up establishing a model of conduct for women. Jornal das Moças stands out for being one of the most importante and best-selling magazines of the period. Your syndicated contente of fashion, cooking, maternity tips and morals. In our research, the objective is to identify the representation of women based mainly on two visions, the queen of the home in the private space and the modern woman in the public space, these atributes were considered to be the ideal model of behavior expected of them. The research focuses on perceiving the representation of women in the speeches or lack thereof, as They are essential in the construction of the social atributes that accompanied the magazine, especially in the changes that occurred in women’s lives. Our results showed that the magazine, since it was circulating for more than forty years after ins inception, in 1914, contemplated many perspectives, it went through importante moments in the History of Women, which are not Always enunciated in its pages.