Aplicação do ciclo pdca na administração de contratos: um estudo de caso em um shopping center

Abstract

Currently, the retail area of shopping malls has been recovering from the impact caused by the Covid-19 worldwide pandemic at the beginning of 2020. Based on data from the Brazilian Institute of Geography and Statistics (IBGE), there is a 5% increase in retail sales, when considering the last 12 months in comparison with the previous 12 months, a finding made by the latest edition of the trade panorama - monthly report of the National Confederation of Store Managers (CNDL), which compiles the main economic and social data related to trade. The shopping mall segment is betting on the resumption of the market, where vacancy numbers are decreasing, as well as tenant defaults. According to ABRASCE (Brazilian Association of Shopping Centers), there are currently 601 shopping centers in Brazil, totaling 110,938 stores and generating around 998,000 direct jobs. In this study, we will understand the current scenario of the shopping center sector in Brazil, and how the internal processes of the commercial area of a shopping center located in Campo Grande, Mato Grosso do Sul, in the control of compliance with the terms agreed in the contract, as well as applying the PDCA cycle and its functionalities in the management of contracts to monitor the collection of monthly rents, guarantees and other negotiations carried out on time with each tenant. The application of the PDCA cycle was able to demonstrate how useful the process management tools are when applied correctly, and how the results can be expressive if the processes are well defined and controlled. We were able to show a significant improvement in the analyzed guarantee and default indicators, as well as in the processes that made up their controls and executions, and demonstrate that processes can also benefit from the tools of continuous improvement.