Tencent Holdings: a relação público-privada para o desenvolvimento e inserção de soluções digitais no cotidiano chinês

Abstract

The research first investigates the most recent strategic guidelines outlined by the Chinese government (under the command of the Chinese Communist Party) that are indispensable to the construction of an environment that is both legally and economically conducive to domestic technological development, and the consequent emergence of promising private initiatives such as Tencent Holdings. Its trajectory is chronologically evidenced, in order to understand its protagonist role in the process of maximizing the insertion of digital solutions in the population's daily life, especially by virtue of the development of the super application WeChat. Thus, an innovative public-private relationship is created in the Chinese scenario, marked by being strategically close and constantly directed towards the country's prosperity in the global technological race.